How Did Alex Choi Make His Money?

Publish date: 2024-07-27

Alex Choi is a South Korean-American YouTuber that is often seen performing stunts in his modified exotic cars, but how does Alex pay for his expensive hobby?

Alex Choi earns a considerable income from his YouTube and Instagram accounts that, combined, have well over a million subscribers and followers. Reportedly, Choi also comes from a well-off family, which is most likely what gave him the initial funds to purchase vehicles.

Let’s learn more about the young YouTube sensation and how exactly he makes money, running his popular Youtube and Instagram accounts.

Where was Alex Choi born?

Alex Choi was born October 25, 1999 in South Korea, but the YouTuber reportedly holds dual citizenship of South Korea and The United States. When he was young, he moved to LA, California, USA, where he still lives, and where most of his YouTube videos are filmed.

How did Alex Choi become a professional YouTuber?

Reportedly, Alex Choi comes from a wealthy family which enabled him to acquire the luxury vehicles that drew subscribers to his YouTube channel.

Here is Alex Choi with one of his signature custom vehicles—a Lamborghini Huracan.

It’s known that the family was interested in luxury vehicles since before Alex’s YouTube channel, as Choi once talked about crashing his mother’s Mercedes-Benz S-class, when he was 16.

He had been trying to impress his friends by drifting around a corner. Instead of leaving his friends impressed, he left them concerned, when he, “ploughed into a [small] tree and knocked the tree out.”

Luckily Alex wasn’t seriously injured and said on the matter,“I’ve learned a lot from that.”

When did Alex Choi start his YouTube channel?

Alex began his YouTube career in July of 2017, when he uploaded his first video, “Fiat 500e DRIFT CAR build.” Since its creation, Alex Choi has amassed hundreds of thousands of subscribers on the video sharing platform.

To accompany his YouTube channel, Alex also runs an Instagram account, with hundreds of thousands of followers, where he shares pictures and videos of his vehicle modifications and impressive stunts. 

How does Alex Choi make money from social media?

Alex Choi has released several YouTube videos that have gotten over a million views. One video, “Lamborghini Launch Control Reaction Compilation” has accumulated well over ten million views.

YouTubers make money from the Google program AdSense. The program places adverts on their videos, and a portion of the advertiser’s money goes into the YouTuber’s pocket. 

It’s also possible to make money through sponsorships, where a brand will pay the YouTuber to market their product, or encourage viewers to use an affiliate link.

On Instagram, Alex Choi is able to make money in a similar way, by teaming up with brands to sell their products on his account.

How much is Alex Choi worth?

Choi uses a range of expensive vehicles in his video, including a Lamborghini Huracan, which can sell for more than $180,000.

It’s estimated that Alex Choi’s net worth is over $1 million.

Has Alex Choi been in any controversies?

These days, it seems “YouTuber” and “controversy” go hand-in-hand. In March of 2018, Alex published the video, “Police SEIZED my car and sent me to JAIL!” 

Apparently he had attended an illegal stunt show, where people got injured, and the YouTuber told his fans that he ended up getting arrested.

In September 2018, controversy struck Alex again, when a video was uploaded of him performing a donut on the Mulholland Highway. 

In the video, Choi narrowly avoids colliding with a motorbike, the rider of which could have been seriously injured (or worse). The motorcyclist’s girlfriend, who was not riding at the time, then berates the YouTuber. Watch the hair-raising moment the pair almost hit.

Later in the year, Choi was arrested yet again, after not complying with the police.

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